DemystifyDemystify

PLAIN-LANGUAGE HELP

Make Complex Ideas Clear

We help Canadian teams write, speak, and present in plain words. Get clear messages, better pages, and simple training your staff can use.

Book a consultationSee services
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Metric 01

180+

Plain-language help for teams that need clear copy, strong messages, and simple next steps.

Metric 02

45+

Plain-language help for teams that need clear copy, strong messages, and simple next steps.

Metric 03

4.9/5

Plain-language help for teams that need clear copy, strong messages, and simple next steps.

How it works

A clear four-step process

We review your pages, forms, and decks, then mark what is unclear and why.

Sunlit proof stack with color tabs, red pencil, binder clip and eraser on stone.

2-week review

Plain-Language Audit

From $4,500

We review your pages, forms, and decks, then mark what is unclear and why.

Overhead message framework cards, teal connectors, and proof envelopes on pale oak in warm light.

3-week sprint

Message Framework

From $6,500

Accordion leaflet, envelope, and translucent cards in motion on pale plaster

By the page

Explainer Copy

From $5,500

Empty workshop room with stools in a circle, pinboard, paper tubes and marker caddy in soft daylight.
01Half or full day

Workshop Facilitation

From $3,200

Live sessions for staff, leaders, or boards to align on one clear message.

Trainer kit with markers, remote, binder, sticky dots, and canvas case on a concrete floor.
022 sessions

Internal Training

From $7,200

Hands-on training for teams that write emails, memos, and reports.

Leather briefing folio, mic, fountain pen and water glass on pale stone in warm light
03On call

Exec Communication

From $8,800

Briefs, speeches, and talking points for leaders, boards, and media calls.

Core services

Services for clear words

Tell us what is hard to say. We sort the goal, the audience, and the next step.

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01

Book a Call

Tell us what is hard to say. We sort the goal, the audience, and the next step.

Red editing pencil, proof booklet and translucent tabs on a soft plaster sweep, lit from one side.
02

Review the Text

We read your pages, slides, or notes and show where people get stuck.

Overhead flatlay of message cards, pencil stub, binder clips, and folded roadmap on concrete.
03

Build the Plan

You get a simple message map, rewrite plan, and a clear list of tasks.

Zipped training tote with markers, remote, name tents and tin on a stone tray
04

Ship and Train

We help your team use the new words and keep them clear over time.

Client results

Work that gets read

60-minute intake call Content audit scorecard Top-page rewrite notes One revision round Handoff summary

One-time projectOne-time project

Starter

From $4,800

  • 60-minute intake call
  • Content audit scorecard
  • Top-page rewrite notes
  • One revision round
  • Handoff summary
Most popularOne-time project

Signature

From $12,000

  • Planning call and scope
  • Messaging framework map
  • Rewrite of core pages
  • Two team review calls
  • Workshop with staff
  • Final edit pass
6-week rollout6-week rollout

Scale

From $24,000

  • Full site content audit
  • Message map for leaders
  • Rewrite of web pages
  • Executive speech support
  • Two staff workshops
  • 90-day follow-up plan

What clients say

Straight talk from clients

Application time fell, and staff got fewer support emails.

Neat municipal form packet with mailer and FAQ holder on a pale stone counter.

Public sector

City grant page gets easier to read

Application time fell, and staff got fewer support emails.

Macro of a linen-wrapped presentation deck with proof card and glass paperweight on warm plaster.

Nonprofit

Nonprofit donor deck says more with less

Tabbed briefing packet and pen tray on concrete in warm window light

Education

School board memo lands in one read

Open plain-language guide binder with tabbed dividers on pale oak in a calm consulting studio.

Healthcare

Health team guide cuts confusion

Brochure stack, envelope, calculator and receipt tray on a stone shelf in soft daylight.

Finance

Finance brochure clears up fees

Macro still life of annotated folders, fountain pen, brass clips, and a stone paperweight on travertine.

Plain-language strategy

Maya Singh

Open card index box with tabs, style guide, and scissors on a walnut surface.

Executive writing

Julien Tremblay

Facilitator kit with cue cards, timer, marker caps, and folded canvas mat on birch floor

Team training

Nadia Brooks

Overhead proof stack with tabs, highlighter, and file spine on terracotta plaster.

Web and print review

Ethan Wong

Proof

Customer notes

Verified

“They made our policy memo clear without losing the facts”

Macro still life of annotated folders, fountain pen, brass clips, and a stone paperweight on travertine.

Leila Hart

Director of Communications, City of Kingston

Verified

“Our board deck was easier to read and far easier to present”

Open card index box with tabs, style guide, and scissors on a walnut surface.

Mark Chen

VP Public Affairs, North Shore Credit Union

Verified

“The workshop gave our team a simple way to write together”

Facilitator kit with cue cards, timer, marker caps, and folded canvas mat on birch floor

Sonia Patel

Programs Manager, Harbour House

Service area

Greater Toronto Area

Toronto, Mississauga, Brampton, Vaughan, Markham

Toronto skyline and CN Tower over misty harbour at blue hour

Area 01

Greater Toronto Area

Toronto, Mississauga, Brampton, Vaughan, Markham

Ottawa River at sunrise with Parliament Hill high on the ridge and mist over the valley

Area 02

Ottawa Valley

Ottawa, Gatineau, Kanata, Nepean, Orléans

Golden Southern Ontario escarpment above farmland and vineyards with misty open fields below.

Area 03

Southern Ontario

Hamilton, London, Kitchener, Waterloo, Windsor

Prairie foreground with distant blue mountain peaks in warm golden haze

Area 04

Across Canada

Calgary, Edmonton, Vancouver, Winnipeg, Halifax

The Map

Journal

Read the latest

Questions

Common questions

Quick answers before visitors choose a product, service, or next step.

01What kinds of teams do you help?+

We work with Canadian businesses, nonprofits, public-sector teams, and leaders who need clear words for busy readers.

02Do you only rewrite web pages?+

No. We also audit decks, forms, reports, emails, fact sheets, and scripts for staff or public use.

03Can you support a workshop?+

Yes. We run half-day and full-day sessions for staff, boards, and leadership groups with clear notes and next steps.

04How do projects start?+

Start with a call. We learn the goal, review the material, and send a plan with scope and price.

05Do you work outside Ontario?+

Yes. We work across Canada by video call and can join in person when the project calls for it.

06Can you train our staff to write?+

Yes. We teach plain-language habits, show examples, and give your team tools they can use right away.

Plain-language notes

Get short notes on clear writing, message plans, and training ideas for Canadian teams.